There are a lot of good reasons to carry a pocket notebook, which in recent years I notice more of the cool kids are doing. I would go as far as say it’s become a bit of a fetish. I’m mostly digital orientated, although I’m still a fan of analogue tools because I feel like […]
One part of launching new websites which offer pretty much the same products and services is rewriting content so that it doesn’t appear to be a direct copy of exiting websites. To help me rewrite articles, I find it helps me to randomise the order of key selling points so I can focus on rewriting them rather […]
Being an expert isn’t telling other people what you know. It’s understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction. via Are You An Expert?.