Coming up with original content can be hard. Is this original? How do you come up with original content? I heard an anecdote about this relating to The Flintstones. A TV station in the US used to have a 1PM slot for movies that ran for 2 hours every weekday afternoon. Mostly old black and […]
Category: Marketing
Brand isn’t logo
When most people hear brand they think “logo”. A logo is one part of your brand which is a simple yet recognisable element of your business. It is the flag you do business under. Flags are actually a good example if we use countries as an analogy, since it could be said the UK and […]
Why your emails get sent to spam
Lately I’ve been noticing it’s harder not to find marketing emails classified as spam, or even miscategorised based on email providers trying to manage email in increasingly complex ways.
There are some obvious reasons for getting your email stuck in the spam folder, but here are some more overlooked ways you might find that happening.