Being an expert isn’t telling other people what you know. It’s understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction. via Are You An Expert?.
The old Montague Jeffery website converted customers mostly who have been looking specifically for Montague Jeffery by name because they have been referred, or existing customers who wanted to look at the most recent updates (e.g.: check shop opening times, look for noteworthy product updates). It was ineffective for various reasons however. News soup […]